Facebook remains the king of social media with 2.01 billion active users as of June 30, 2017, making it too valuable a site to ignore in link building efforts.
Backlinks from Facebook can help your website increase its search engine ranking performance through referral and direct traffic. Continue reading to discover how strategically placing backlinks to your Facebook page can maximize SEO strength and organic search visibility!
Link in your profile
Backlinking your Facebook page can be an excellent way of building credibility and increasing its visibility across search engines, as well as contributing to higher domain authority and ranking.
Google has recognized that backlinks are an integral component of Facebook SEO and uses them to gauge the credibility of businesses. Therefore, it’s essential that you devise a link-building plan tailored to your niche on Facebook.
There are various ways you can link to your Facebook page, such as placing it in the About section or group description. This link will become visible to anyone following either page or group related to it – giving you more followers and increasing its following.
Your About page is one of the key components to drawing visitors and increasing search engine optimization (SEO). It provides prospective customers with a clear overview of your offerings while giving them a chance to learn more about you and your company.
Your About section or group description provides an ideal place for you to add a link to your business website, along with photos or brief details about your enterprise.
As a rule, it’s wise to include multiple links in your bio as this will allow your audience to quickly reach specific pages on your site that will convert them into customers or regular visitors more effectively. Furthermore, keeping these links fresh and branded can increase engagement with your target market.
An essential aspect of creating an effective bio is making sure it contains relevant keywords. Otherwise, you risk missing out on opportunities to rank high in search engine result pages (SERPS).
An effective and straightforward SEO practice to increase Facebook SEO rankings is creating a keyword-rich bio. Doing this allows your page to draw more organic traffic by matching up with the queries people use when looking for businesses like yours.
Link in your posts
Facebook is one of the world’s most widely used social media networks, as well as an effective backlink building tool. Facebook links help search engines identify your content’s quality and can lead to greater rankings on Google SERPs.
There are various strategies you can employ when posting links on your Facebook page, each being effective in its own way – the key being making sure they resonate with your target audience.
Link posts can take the form of photos, status updates or comments; some types will get more clicks than others so it is essential that you test out different kinds of posts to determine which work best for your business.
Create a button on your Facebook page so your fans can easily visit your website, making finding you and sharing its content much simpler for them. This may encourage more sharing among their peers!
To add a link to your post, just type or paste its URL in the text box on the right side. Studies have demonstrated that using full URLs results in higher click-thru rates (CTR).
Use an image with a link back to your page as another creative approach, particularly if your Facebook page contains visual content rather than texts.
This strategy works particularly well if your page specializes in niche marketing or selling specific products, or is advertising an event such as a webinar or workshop.
NicheHacks Private Mastermind Group serves as a great example, linking its resource pages on its website so newcomers can become more acquainted with NicheHacks methodology and how it can assist their marketing endeavors.
Backlinks not only aid SEO efforts, but can also increase referral traffic to your site – which ultimately can boost SERP rankings over time. According to cognitiveSEO’s case study on sharing a blog post on Reddit led to over 20,000 visits from referral traffic!
Link in your photos
Backlinks to your website are essential components of an SEO strategy, and Facebook provides a fantastic environment in which to generate them.
One effective method of creating backlinks is through sharing photos and videos on Facebook with links back to your website. By including images with clickable URLs as part of a post that contains content related to the item shared, visual backlinks will help increase search engine rankings and drive more visitors directly to your page.
Key to creating relevant backlinks from Facebook is creating images and videos optimized for SEO. To do this, add keywords that target specific SEO purposes into their captions for every photo, video and piece of media you post.
Add a link in your photo caption description as another cost-effective and low-risk method of increasing traffic to your blog or website.
An SEO-optimized link in a photo description can help your site’s search engine ranking performance by driving visitors directly to it and raising its domain authority, making this especially helpful for newer websites with minimal organic search traffic.
As linking can help achieve better search engine results for your content, especially newly published pieces, it may also benefit to include links in posts directing people towards specific articles on your blog or website. Google algorithms tend to favor fresh articles over older ones when ranking search engine results.
Make the most out of your Facebook page by creating engaging posts – this means using eye-catching images and video, as well as some creative strategies that make your posts stand out from the crowd.
Link in your comments
Add links to your comments as an effective way of increasing exposure for your website and building relationships with people in your niche. However, before posting links it’s always good practice to review the rules of each Facebook group before sharing any links.
The ideal location to post your link is usually in the first comment of a post; however, that might not always be possible. For instance, posting it in a blog article’s comments might not be approved since they have to review each link before giving their approval.
To avoid this issue, when commenting on blogs it is advisable to use the full name of the author – this will create a more professional tone and speed up link approval time. In addition, use Gravatar with your email address for added authenticity.
Use short sentences that sound natural and do not include spammy words in your comments to increase engagement on social media sites and get links approved faster. This will increase social media engagement.
Be sure to include your target keyword or keywords when linking in comments so search algorithms can understand and match up your content with relevant searches, which will increase search engine results pages rankings as well as site visits. Doing this will increase traffic to your website.
If your business operates locally, Facebook provides the “About” tab as a useful way of including information about its address and phone number in its profile – helping Google rank your page more highly for local searches.
An effective and straightforward way to increase backlinks for your page is creating review links for your business. Doing this will increase SEO rankings, draw in new customers, and increase sales.
Backlinking your Facebook page is an integral component of SEO. When search engines such as Google or Bing notice that multiple websites link back to it, they will perceive it as credible and valuable content.
As well as using other websites to link back to your page, social media profiles should also help generate backlinks for it. For example, on Facebook you could link directly to your blog by sharing an update from it onto the wall of a friend. In addition, blog posts could be shared across platforms such as Twitter or LinkedIn in order to expand reach of the link building campaign.